Fifteen years after Google had a remarkable ascent, the company began facing unpredictable aspirations; Google Glass which had been developed in open beta started making mobile apps and its web was made accessible within a the eye glasses of its users. Initially this was purely science fiction but by the year 2014 the product was on the shelves of down town stores for instantaneous purchase in customized colors and designs.
The company’s self driving cars were also incredible; for they had covered millions of miles without the assistance of drivers on streets and highways. It is believed that this concept was too bold. This stems from the fact that Google had plans for a space elevator in which companies would use to cheaply launch their satellites. However, this plan was shelved when it was realized that the available materials were inadequately strong (Aaker, 2010).