General Framework

This article is about vegetarianism in the US, a diet selection noted to be on the rise. It pursues the main question: Is American Vegetarianism stirred by health distresses, politics, or fashion? In tackling this research topic, the article shades light on the public talk concerning vegetarianism in the mass media and the opinions expressed by different interest groups, for instance, Persons for the Ethical Treatment of Animals, the meat-processing industry and health experts. By use of university learners and reflection in a university mess hall, this paper strives to disclose the motivations behind individual eating choices.