Boycotting A Company Is An Effective Way To Bring About Change.


Boycotting company products or services of a company is an efficient way to bring change because of the care about reputation.   A famous story through the years is that of Rosa Parks, who in 1955 refused to stand and leave a bus seat for a white passenger. It was a requirement at that time. A civil rights activist called Jo Ann Robinson organized a Monday boycott against Montgomery Bus Company. It went on for a year attracting the likes of Martin Luther King Jr till the segregation laws in bases were declared unconstitutional. Since then boycotting a company became an effective way of bringing change. 

Boycotting a company succeeds if it has a good reputation that is beginning to decline.  Enough negative press report that a boycott generates can make a company shudder and agree to demanded changes.  The negative publicity will cause a drop in the stock prices if the company does not act. It will finally agree to demands to prevent a possible collapse and save face. Boycott organizers might be ready to sustain it for many months until the management realizes the gravity of a boycott. 

A boycott will cause change if it is a protest again actions that attract the attention of activists.  They are ready to use an issue for magnifying calls for change by using the target company.  Boycotts intertwining with civil rights were successful fighting segregation in many countries including South Africa.   

 Boycotting a company is not always a success if the planning is poor or the protest begins out of impulse that wanes with time.   It will fail if signs of slow down become apparent even to the company. It can wait for also of traction without doing much about protecting its image.  A boycott will not be a success if it does not have a critical mass. The company will not feel the pinch of losing many customers to warrant giving in. 

A boycott can be an effective way of bringing change if the consumers who join in are passionate about it, and the cost of participating is low. The issues must be simple to understand and involve mass media since some people think social media is malicious.

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